Key Responsibilities:

• Develop and implement a comprehensive content marketing strategy that aligns with PSE goals.
• Create and oversee engaging, high-quality written and visual content for various platforms.
• Collaborate with cross-functional teams to collect information about our activity, updates from all schools and to find testimonials.
• Analyze content performance metrics and optimize content strategies accordingly.
• Manage a team of 2: one volunteer in charge of social media and content production and one graphist designer, providing guidance and development opportunities.
• Stay updated with industry trends and adjust content marketing strategies as needed.
• Foster a culture of creativity and innovation within the content team.

Content Strategy Development:

• Create and implement a cohesive content strategy across channels, balancing short-form and long-form content based on our goals to generate leads for the fundraising team and brand awareness.

Content Creation and Management:

• Develop, write, adjust content like articles, social media posts, email nurturing, ads and other materials aligned with PSE’s mission
• Oversee and maintain a consistent, high-quality content production process and creativity
• Repurpose existing content into new formats to reach broader audiences.
• Optimize SEO elements and structure content for search visibility.

Content Planning and Calendar Management:

• Plan and manage a content calendar to keep content timely and relevant to Education trends in France and in Cambodia

Performance Tracking and Data Analysis:

• Monitor engagement metrics, analyze content performance, and adjust strategies to maximize impact
• Use insights from analytics to refine content and respond to audience preferences